Peter has had over 40 years experience in business at a high profile management level.
He began his professional career at DDB Needham Advertising, Sydney acquiring an extensive portfolio of business expertise. He ended his career as Managing Director of DDB, by then the second largest advertising agency in Sydney. 

During this time Peter was part of the team who launched McDonalds in Australia.
In 1996 Peter, with his business partner Nabi Saleh, established the Gloria Jean’s Coffees franchise in Australia. Today there are over 490 Gloria Jean's stores across Australia and over 900 coffee houses in 35 countries worldwide.

In January 2005, Peter and Nabi purchased the International Master Franchise brand for Australia. Peter Irvine is the author of ‘Win In Business’ -20 keys to catapult you towards your vision. He is a regular speaker at industry forums and events, including Franchise Council of Australia events, the National Retailers Convention and the BRW Franchising Round Table, where he talks about a range of franchise and business industry issues including, motivational business advice and his signature speech – “20 keys that will catapult you to your vision."

Peter has a positive and practical keynote speaking style; he speaks from experience using real life examples. He is passionate about seeing business people rise to their full potential and gives out a wealth of ideas to implement, balanced with down to earth wisdom.